PERMANENT MAKEUP
Award-winning Permanent Makeup Artist in Battersea, London.
Specialising in all permanent makeup techniques for brows, lips and eyeliner, including advanced colour corrections and previous PMU cover-ups. Every treatment is fully customised to your features, skin type and desired result, ensuring the most suitable technique is selected for you.
Browse our before & after galleries below or follow us on Instagram for daily transformations.
BROWS GALLERY
Our eyebrow gallery showcases a range of permanent makeup styles, from natural-looking Hair Stroke Brows, including Nano Brows and Microblading, to soft Powder Brows, blended Combo Brows and more defined Ombre Brows.
Whether you prefer a subtle enhancement, a balanced medium finish or a stronger makeup-inspired look, each treatment is tailored to your skin, natural brows and desired result. Browse the examples below — each image is labelled with the technique shown, and these are examples only. During your consultation, we will recommend the most suitable option for you.
LIPS GALLERY
Our lip gallery includes treatments ranging from delicate Lip Blush, designed to restore natural colour and freshness, to elegant Ombre Lips, enhancing the lip borders with a soft blended finish, and Full Lip Colour for those who love fuller colour coverage and a beautiful healed lipstick effect.
Browse the examples below to explore the different styles and healed results available. Each image is labelled with the technique shown, and these are examples only. During your consultation, we’ll recommend the treatment, colour intensity and finish that best suits your features and personal style.
EYELINER GALLERY
Our eyeliner gallery showcases a range of permanent eyeliner treatments, from subtle Lash Line Enhancement, where pigment is placed discreetly between the lashes for natural definition, to Classic Eyeliner for a more defined everyday look, and Shaded Eyeliner (Soft Liner), combining crisp definition with soft pixel shading to create a beautifully blended, smoky finish.
Browse the examples below to explore the different styles and healed results available. Every treatment is fully customised to your eye shape, lifestyle and desired look, so together we’ll choose the most suitable technique during your consultation.
PRICING
Choose a treatment below to view prices for new treatments, touch-ups and colour boosts.
Consultation (Optional)
- Consultation — £40 / 30mins
New Treatments
20% OFF with our Re-Do Package after PMU removal at our clinic
- Ombre Brows — £350 / 2hrs 30mins
- Phi Sombre / Soft Powder Brows — £350 / 2hrs 30mins
- Phi Brows / Microblading — £350 / 2hrs 15mins
- Nano Brows / Hairstroke Brows — £350 / 2hrs 30mins
- Combo Brows — £350 / 2hrs 30mins
Touch Up – Returning Clients
- All Eyebrow Treatments (up to 3 months) — £50 / 1–2hrs
Colour Boost – Returning Clients
- Brows – up to 12 months — £160 / 2hrs
- Brows – 12–18 months — £200 / 2hrs 15mins
- Brows – 18–24 months — £300 / 2hrs 30mins
- Over 24 months – all treatments — Price as a New Treatment
Consultation (Optional)
- Consultation — £40 / 30mins
New Treatments
20% OFF with our Re-Do Package after PMU removal at our clinic
- Full Lips Blush / Colour — £380 / 3hrs
- Ombre Lips — £380 / 3hrs
Touch Up – Returning Clients
- All Lip Treatments (up to 3 months) — £50 / 1–2hrs
Colour Boost – Returning Clients
- Lips – up to 18 months — £220 / 2hrs 30mins
- Lips – 18–24 months — £320 / 3hrs
- Over 24 months – all treatments — Price as a New Treatment
Consultation (Optional)
- Consultation — £40 / 30mins
New Treatments
- Classic Eyeliner — £380 / 3hrs 30mins
- Shaded Eyeliner / Soft Liner — £380 / 3hrs 30mins
- Upper Lash Line Enhancement — £240 / 2hrs
- Lower Lash Line Enhancement — £200 / 1hr 30mins
Touch Up – Returning Clients
- All Eyeliner Treatments (up to 3 months) — £50 / 1–2hrs
Colour Boost – Returning Clients
Classic / Shaded Eyeliner & Soft Liner
- Up to 18 months — £220 / 2hrs 30mins
- 18–24 months — £320 / 3hrs
Lash Line Enhancement (Upper or Lower)
- Up to 18 months — £160 / 1hr 30mins
- 18–24 months — £180 / 1hr 30mins
- Over 24 months – all treatments — Price as a New Treatment
CHECK IF YOU CAN HAVE A TREATMENT
BEFORE & AFTERCARE
Important preparation and healing information for Permanent Makeup treatments including brows, lips and eyeliner.
Brows — Before Care
- Avoid alcohol, energy drinks, caffeine, aspirin, ibuprofen and painkillers for 24–48 hours before treatment.
- Avoid waxing, threading, henna brows, brow lamination and fake tan around the eyebrow area for 3–4 weeks before treatment.
- Avoid Botox, fillers, chemical peels, laser treatments, microneedling, retinols and strong exfoliation for 3–4 weeks before treatment.
- Avoid sunbeds and excessive sun exposure for 3–4 weeks before treatment.
Brows — After Care
- On the evening of the treatment day, gently clean the eyebrows using the antiseptic wipe provided and apply a very thin layer of the aftercare cream.
First 7 days avoid:
- Make-up and skincare products on the eyebrows.
- Getting the eyebrows wet.
- Gym, sweating, sauna, steam rooms and swimming pools.
- Picking, scratching or removing scabs.
First 30 days avoid:
- Sunbeds, laser treatments, chemical peels and strong exfoliation around the eyebrows.
- Use SPF once fully healed.
Lips — Before Care
- If prone to cold sores, start antiviral medication before treatment if advised by your GP or pharmacist.
- Avoid lip filler for 3–4 weeks before Lip Blush treatment.
- Avoid retinols, chemical peels and active skincare around the lips for 3–4 weeks before treatment.
- Keep lips hydrated and moisturised for a few days before treatment.
- Avoid alcohol, caffeine, aspirin, ibuprofen and painkillers for 24–48 hours before treatment.
Lips — After Care
- Keep lips moisturised using the balm provided.
- Do not pick dry or peeling skin.
First 7 days avoid:
- Gym, sweating, sauna, swimming pools and excessive sun exposure.
- Spicy foods, food colourants (e.g. berries, red wine) and lip make-up.
First 30 days avoid:
- Sunbeds, laser treatments, chemical peels and strong exfoliation around the lips.
- Use SPF once fully healed.
Eyeliner — Before Care
- Remove lash extensions before treatment.
- Avoid lash serums and lash conditioners for 4 weeks before treatment.
- Avoid Botox, fillers, laser treatments, chemical peels and active skincare around the eyes for 3–4 weeks before treatment.
- Avoid alcohol, caffeine, aspirin, ibuprofen and painkillers for 24–48 hours before treatment.
- Bring glasses instead of contact lenses if needed.
Eyeliner — After Care
- Mild swelling and sensitivity is normal.
- Keep the area clean and dry.
- Do not rub, scratch or pick the treated area.
First 7 days avoid:
- Eye make-up, gym, sweating, sauna, steam rooms and swimming pools.
First 30 days avoid:
- Lash extensions, lash serums, laser treatments, chemical peels and strong exfoliation around the eyes.
- Excessive sun exposure and sunbeds.
FAQ
A Patch test may be required before your treatment, depending on the procedure and your previous treatment history. If required, this must be completed at least 48 hours before your appointment.
Patch tests can either be:
- posted to you,
- arranged in clinic,
- or completed during a separate consultation appointment.
For some treatments, we may also request photos before confirming the booking. If required, we will let you know how to send them via Consultation Form, email or Instagram.
Consultation Forms may be requested either before your appointment or completed on the day. If a form is required in advance, it will be sent to you via text message or email with instructions.
Please note that separate treatment areas (for example brows, lips or eyeliner) may require separate Patch tests.
Separate in-person consultations are optional and not mandatory before booking Permanent Makeup treatments.
Most clients book directly for the procedure itself, as shape mapping, colour selection, and technique choice are all included within the appointment on the day of the treatment.
There is also extensive information available throughout our website regarding treatments, healing, contraindications, aftercare, and expectations. We also have an extensive gallery of treatment results, videos, and photos available on our social media pages. If you only have a few questions before booking, you are welcome to contact us via Instagram, email, or send photos of the treatment area for initial advice regarding suitability.
Instagram: @gosh_gosh_clinic_battersea
Email: info@goshgoshpmu.com
Please note that we do not offer full consultations over the phone or via video calls.
If you are still unsure whether Permanent Makeup is suitable for you or would prefer to discuss everything in person before committing to treatment, you may book a separate consultation appointment via our online booking system. Please note that consultations are separate payable appointments and the consultation fee is not deducted from the treatment cost itself.
Consultation appointments and treatment appointments cannot be booked together on the same day if you are still undecided about proceeding with the treatment. The £40 consultation fee will be deducted from the cost of your initial Permanent Makeup treatment, provided the treatment is completed within 6 months of the consultation. After 6 months, the consultation fee expires and is non-refundable. A separate treatment deposit is still required when booking your procedure.
If you are confident you would like to proceed with the treatment, we recommend booking the treatment appointment directly.
Please arrive no earlier than 5–10 minutes before your appointment to allow enough time for using the bathroom, refreshments and settling before the treatment begins.
Some Permanent Makeup treatments may require additional preparation time before the actual appointment starts. For example, Lip Blush or Eyeliner procedures may require you to arrive approximately 15–20 minutes earlier for numbing cream application. During this time, you may simply be asked to relax in the waiting area before the treatment can begin on time.
Please avoid alcohol, excessive caffeine, energy drinks, sunbeds, fake tan and blood-thinning medication/supplements before your appointment where possible. Please also avoid taking painkillers before your appointment unless medically necessary, as certain medications may increase sensitivity, bleeding or make pigment implantation more difficult during the procedure.
For Eyebrow Treatments, please avoid brow tinting, brow lamination, henna brows or other brow treatments for approximately 3–4 weeks before your appointment.
For Eyeliner Treatments, please avoid lash tinting, lash lifts and lash extensions for approximately 3–4 weeks before your appointment. Lash growth serums or conditioners should ideally be discontinued 4–6 weeks prior to Eyeliner procedures.
If you are currently unwell, pregnant, breastfeeding, using prescription skincare products or recently had treatments performed in the same area, please contact us before booking or attending your appointment.
Yes. Certain skincare products and treatments may affect skin sensitivity, healing, and pigment retention.
Please inform us before your appointment if you are using prescription-strength skincare products, acne treatments, skin-renewal products, or strong exfoliating and acid-based products.
Chemical peels, microneedling, laser treatments, facials, injectable treatments, and other aesthetic procedures performed too close to your Permanent Makeup appointment may increase skin sensitivity and may require additional healing time before treatment can safely proceed.
Please avoid applying active skincare products directly on the treatment area for several days before and after your appointment where possible.
If you are unsure whether your skincare routine or recent treatments may affect your appointment, please contact us before booking.
A non-refundable deposit is required to secure all appointments and bookings are not confirmed until the deposit has been received.
Please check our Terms and Conditions for full information regarding deposits, rescheduling and cancellation policies.
The remaining balance is due on the day of your appointment upon completion of the treatment.
Payments can be made by cash, card or bank transfer. We accept most major bank cards.
We also offer split payments via Klarna — please contact us directly for more information.
Please note that deposits are non-refundable and non-transferable in cases of late cancellations, missed appointments or change of mind.
Most clients are surprised by how comfortable permanent makeup treatments can be.
During brow treatments, many people describe the sensation as light scratching or tweezing rather than pain. Eyeliner treatments are often very comfortable and some clients even fall asleep during the procedure. Lips can feel slightly more sensitive due to the higher number of blood vessels and nerve endings, however most clients tolerate the treatment very well.
A topical anaesthetic cream is used throughout the procedure to keep you as comfortable as possible. Pain tolerance and sensitivity vary from person to person and can also depend on factors such as stress levels, caffeine intake, menstrual cycle and lack of sleep.
Please avoid alcohol, excessive caffeine and painkillers before your appointment, as these may increase sensitivity and bleeding during the treatment.
Permanent makeup usually lasts between 1–3 years. However, retention depends on the treatment area, skin type, lifestyle, sun exposure, skincare routine, aftercare, and the density of the healed result. Softer, more natural enhancements usually fade faster than stronger or more defined results.
Eyebrows usually require the most maintenance and often need refreshing every 1–3 years. Oily and younger skin types typically fade faster, while mature, normal to dry skin often retains pigment significantly longer.
Lip blush treatments usually last longer than brows and, in many cases, may retain colour for several years before a refresh is needed.
Eyeliner permanent makeup tends to last the longest, as the skin in this area is very thin and darkest pigments are used. In some cases, eyeliner may never fully fade and can behave similarly to a traditional tattoo over time.
Oily skin types, frequent exfoliation, active skincare products, sunbeds and excessive sun exposure may also cause the pigment to fade more quickly. Some clients naturally retain pigment better than others.
Most clients choose to refresh their permanent makeup with a colour boost treatment once the pigment starts fading to maintain the shape and colour.
Please note that healed results and pigment retention can never be fully guaranteed, as every skin heals differently.
Yes — a touch-up appointment is highly recommended after your initial treatment. Permanent makeup is usually completed in two stages, as healed results can vary depending on skin type, lifestyle, aftercare, anatomy, and pigment retention.
The first session is usually performed more naturally and conservatively, especially for clients who never had permanent makeup before. It is always easier and safer to gradually build more intensity, colour, or definition later if needed.
During healing, it is normal to lose around 30–50% of the initial intensity. Fresh permanent makeup always appears darker and more saturated before the skin fully heals. Once healed, the result becomes softer and lighter.
Healed results are also influenced by skin anatomy. Thicker or lighter skin may heal softer, while thinner or darker skin may retain a more saturated result. Permanent makeup is implanted into the skin, so the healed pigment is always seen through the skin itself.
The touch-up appointment allows us to assess healing, reinforce colour, improve retention, adjust the shape if needed, and perfect the final healed result. Some clients may not need a touch-up at all, while others may require more than one.
Touch-ups are recommended within 4–12 weeks after the initial treatment and are charged separately.
Before every treatment, we discuss the desired shape, colour, style, and overall healed result. Measurements, facial symmetry, skin tone, natural features, and personal preferences are all taken into consideration before starting the procedure.
Different techniques and healed effects are available for brows, lips, and eyeliner treatments — from very soft and natural enhancements to more defined results. The most suitable technique will be recommended based on your skin type, anatomy, lifestyle, existing features, and expectations.
Pigments are selected individually for every client. We offer a wide range of brow, lip, and eyeliner shades, and colours can also be adjusted during future touch-up appointments if needed.
Please note that healed results will always appear softer, cooler, and lighter once fully healed compared to the fresh treatment.
Fresh eyebrow treatments usually appear darker, sharper, and more defined immediately after the procedure before softening significantly during healing.
Lip blush treatments may appear brighter during the first few days of healing before fading and softening considerably once healed.
The same applies to eyeliner treatments, which also heal softer and less intense once fully healed. Permanent eyeliner never heals like a deep black liquid liner. Healed eyeliner results usually appear softer, cooler, and slightly ashy once healed. On lighter skin tones, eyeliner may heal with a softer charcoal or slightly blue-ashy appearance, while on darker skin tones the healed result often appears deeper and closer to a soft pencil-black effect.
Please ensure you have read our eligibility check and contraindications information prior to booking. Certain medical conditions, medications, skin conditions, previous cosmetic procedures, or ongoing treatments may affect your suitability for permanent makeup or the healed results.
If you have any medical or health concerns, are pregnant or breastfeeding, prone to keloid scarring, undergoing medical treatment, recently had aesthetic procedures, or are taking prescription medication, please contact us before booking to discuss your treatment suitability.
In some cases, we may require additional healing time, GP approval, or may advise postponing the procedure for safety reasons.
Please also note that previous permanent makeup, scar tissue, old tattooing, asymmetry, or correction work may affect both the treatment process and healed results. Photos may be required before confirming your appointment.
Healing after permanent makeup is a gradual process and healed results will always appear softer, lighter, and more natural compared to the fresh treatment.
Immediately after the procedure, the treated area may appear darker, brighter, sharper, swollen, or more intense than expected. This is completely normal and part of the healing process. During the first few days, the skin may feel dry, tight, sensitive, or slightly uneven while healing.
Around days 4–10, light flaking, peeling, dryness, or patchiness may occur as the skin naturally renews itself. It is important not to pick, scratch, or remove any dry skin during this stage, as this may affect pigment retention and healed results. Aftercare products and detailed aftercare instructions will be provided on the day of your appointment together with guidance on how to use them correctly.
Once the surface healing is complete, the pigment may appear much lighter, faded, or slightly uneven for a short period of time after the flaking stage. This is commonly known as the “ghosting stage” and is a normal part of healing. Over the following weeks, the colour gradually settles and becomes more visible again as the skin fully heals underneath.
Initial surface healing usually takes around 7 days depending on the treatment area, while full healing and colour stabilisation may take up to 4–6 weeks.
Please note that every client heals differently, and healed results can vary depending on skin type, aftercare, lifestyle, immune response, medications, hormones, previous permanent makeup, and individual pigment retention.
For the first 7 days after your treatment (brows, lips, or eyeliner), please avoid excessive moisture, sweating, friction, and anything that may interfere with the healing process or pigment retention.
Avoid:
• swimming pools, saunas, steam rooms, hot tubs, and excessive heat
• gym workouts or activities causing heavy sweating
• sunbeds, direct sun exposure, and tanning
• makeup directly on the treated area (makeup around the area is fine)
• touching, rubbing, scratching, or picking the treated area
• facials, chemical peels, exfoliation, microneedling, laser treatments, or active skincare products on the treated area
• excessive water exposure during healing
For Eyebrow Treatments, please avoid brow tinting, brow lamination, brow lift procedures, brow serums, or similar treatments for approximately 4–6 weeks after your appointment.
For Lip Blush Treatments, during the first 7 days please avoid spicy foods, excessive friction, kissing, and strongly coloured foods or drinks (for example beetroot, berries, curry, or red wine), as these may permanently stain the healing skin. If you are prone to cold sores, appropriate preventative treatment may be recommended before and after your appointment. Please speak to your pharmacist or GP for advice.
For Eyeliner Treatments, during the first 7 days please avoid mascara, eye makeup, makeup removers, or any products directly on the treated area. Lash lifts, lash tinting, lash extensions, lash serums, or similar treatments should be avoided until fully healed (approximately 4–6 weeks). Contact lenses must be removed for the duration of the treatment; however, they can usually be reapplied immediately afterwards. Please ensure you bring an additional clean set with you to your appointment.
Healed results and pigment retention are strongly affected by proper aftercare. Following the recommended healing instructions carefully will help achieve the best possible healed result.
Yes — over time, permanent makeup will gradually fade and may change tone as the pigment naturally breaks down and ages within the skin. This is a normal part of the pigment ageing process.
How the colour changes over time depends on many factors including skin tone, skin thickness, oiliness, sun exposure, skincare routine, lifestyle, hormones, immune system response, previous treatments, and pigment retention.
Eyebrow Treatments usually become softer and more muted with time. Depending on the skin type and previous pigment saturation, brows may gradually fade either slightly cooler or warmer over the years. This is one of the reasons why regular colour boost appointments are recommended. In some cases, individual laser removal sessions may also be advised before refreshing or redoing older permanent makeup.
Lip blush treatments often lose brightness first and gradually soften into more natural nude tones over time.
Eyeliner Treatments usually retain colour the longest due to the thin skin in the eye area and the darker pigments used. However, as the pigment ages within the skin, eyeliner may gradually appear softer, more blurred, cooler, charcoal-like, or slightly ashy/blue — especially on lighter and cooler skin tones.
Regular colour boost appointments help maintain the desired tone, shape, and intensity over time.
Due to limited waiting space and the nature of the treatments performed within the clinic, we kindly ask clients to attend appointments alone where possible.
Only the therapist and the client are permitted within the treatment room during the procedure.
Please be aware that multiple treatments are carried out within the clinic simultaneously, including relaxing treatments such as facials, massage, aesthetic procedures, and permanent makeup treatments. To maintain a safe, calm, and professional clinic environment, we are unfortunately unable to accommodate children, babies, pets, or additional guests during appointments. Children also cannot be left unattended in the waiting area.
To help maintain a calm and comfortable environment for all clients, we kindly ask that phones are kept on low volume within the clinic premises.
Light refreshments and drinks are permitted; however, we kindly ask clients not to bring hot meals, fast food, or strong-smelling food into the clinic.
Appointment times vary depending on the treatment area, technique, previous permanent makeup, skin condition, and whether you are booking a new treatment, colour boost or touch-up appointment.
Some procedures may also require additional preparation time for numbing cream application before the treatment begins.
Approximate treatment times can be found directly within our online booking system when selecting your chosen appointment type.
Please note that all timings provided are approximate guidance only. Some procedures may take less time, while others may require additional time depending on the individual case and healed results assessed on the day of your appointment.